Who are customers in a business context?

Who are customers in a business context?

• A. Potential customers who haven't bought from the company yet
• B. People who have bought from the company
• C. An identifiable and differentiated product, service, person, movement, etc.
• D. The process a buyer goes through

Answer: (B)

Customers are the people who have made a purchase from the company. They are actual buyers who generate revenue and may become repeat shoppers, forming the company’s customer base. This distinguishes them from potential customers—people who haven’t bought yet and are still prospects. It’s also different from the product or service itself or the buying process, which refer to what’s offered and how the transaction happens, not who buys. Understanding who counts as customers helps focus strategies on retention, upselling, and customer lifetime value.

Customers are the people who have made a purchase from the company. They are actual buyers who generate revenue and may become repeat shoppers, forming the company’s customer base. This distinguishes them from potential customers—people who haven’t bought yet and are still prospects. It’s also different from the product or service itself or the buying process, which refer to what’s offered and how the transaction happens, not who buys. Understanding who counts as customers helps focus strategies on retention, upselling, and customer lifetime value.