Which term describes customers based on a predefined geographic boundary?

Which term describes customers based on a predefined geographic boundary?

• A. Geographic targeting
• B. Demographic targeting
• C. Psychographic targeting
• D. Behavioral targeting

Answer: (A)

Geographic targeting focuses marketing effort on a specific physical area defined by a boundary such as a city, region, country, or a certain radius around a location. This approach targets people based on where they are, which makes it ideal for local promotions, store-based campaigns, or region-specific offers. The other types of targeting look at who the people are (demographic), what they believe or value (psychographic), or how they behave (behavioral), none of which rely on geographic boundaries.

Geographic targeting focuses marketing effort on a specific physical area defined by a boundary such as a city, region, country, or a certain radius around a location. This approach targets people based on where they are, which makes it ideal for local promotions, store-based campaigns, or region-specific offers. The other types of targeting look at who the people are (demographic), what they believe or value (psychographic), or how they behave (behavioral), none of which rely on geographic boundaries.