Which statement best describes the late majority?

Which statement best describes the late majority?

• A. They are aggressive early risk-takers.
• B. They are never influenced by price changes.
• C. They are product followers, who are price-sensitive and risk-averse. They purchase older generation or discounted models with lower prices, or fewer product features.
• D. They prefer cutting-edge features.

Answer: (C)

In diffusion of innovations, the late majority are the cautious, more conservative buyers who tend to follow others rather than lead. They wait until a product is well established, the risks are perceived as lower, and prices have often dropped. This makes the description of them as product followers who are price-sensitive and risk-averse the best fit. They commonly purchase older generation or discounted models with fewer features because these options reduce risk and cost while still delivering the core benefits of the innovation. Why the others don’t fit: the idea of aggressive early risk-takers reflects innovators or early adopters who seek new tech first; being never influenced by price changes contradicts their price sensitivity; and preferring cutting-edge features describes those who want the latest offerings, not the late majority.

In diffusion of innovations, the late majority are the cautious, more conservative buyers who tend to follow others rather than lead. They wait until a product is well established, the risks are perceived as lower, and prices have often dropped. This makes the description of them as product followers who are price-sensitive and risk-averse the best fit. They commonly purchase older generation or discounted models with fewer features because these options reduce risk and cost while still delivering the core benefits of the innovation.

Why the others don’t fit: the idea of aggressive early risk-takers reflects innovators or early adopters who seek new tech first; being never influenced by price changes contradicts their price sensitivity; and preferring cutting-edge features describes those who want the latest offerings, not the late majority.