Which statement about laggards?

Which statement about laggards?

• A. They are price-insensitive trendsetters.
• B. They are first to reject new products unless proven by others.
• C. They adopt after the early majority.
• D. They are last 16% of adopters who wait and resist change.

Answer: (D)

Laggards sit at the end of the diffusion of innovations timeline. They are the last group to adopt a new product or idea, typically resistant to change and waiting until it’s clear the change is established or no longer avoidable. That makes the statement describing them as the last 16% who wait and resist change the best fit. They aren’t the first to push new ideas or act as price-insensitive trendsetters, nor are they the earliest to reject unless others have proven it first. And they don’t adopt after the early majority; in fact, they come after the late majority, when adoption is already widespread.

Laggards sit at the end of the diffusion of innovations timeline. They are the last group to adopt a new product or idea, typically resistant to change and waiting until it’s clear the change is established or no longer avoidable. That makes the statement describing them as the last 16% who wait and resist change the best fit. They aren’t the first to push new ideas or act as price-insensitive trendsetters, nor are they the earliest to reject unless others have proven it first. And they don’t adopt after the early majority; in fact, they come after the late majority, when adoption is already widespread.